Lest there be any misunderstanding, it should be pointed out that a great deal of consulting is provided automatically as part and parcel to the other areas of our work. TC Concepts never charges its clients for bids or estimates, or for the consulting that naturally occurs in conjunction with any actual project it is conducting. For that matter, to date, we have never charged an active client for any advice that he has sought from us, whether it be in connection with an existing TC Concepts activity or not.
This page, therefore, is really only practical as a guide for those looking to obtain consultation services outside the scope of other activity that TC Concepts may be performing. Usually, this would mean that the client has contracted TC Concepts solely for consulting purposes. And in that context, there are several possibilities.
Why Hire a Consultant?
In virtually every case, the purpose of hiring a consultant is to take advantage of his knowledge (or his ability to obtain certain knowledge) without having to share his experience in gaining that expertise. The common thinking is that the consultant's knowledge is worth something; and that, while the consultant may indeed charge a fee, the cost is negligible compared to the time and/or money that would need to be expended to gain that knowledge otherwise.
Where Do They Come From?
Most consultants are the product of their particular industries, drawn into consulting capacities by the necessity of others, while at the same time continuing to pursue their own industry activity. Sometimes they move away from their "regular" employment to work solely in the field of consultation. Then there are those who have gained their knowledge by specifically training for work as consultants. Tax advisors, insurance brokers, IRA salespeople and others often fit this role. And, of course, there are those in between, who have been intimately involved in a particular industry, but who have gained much of their knowledge within the consulting capacity itself, even while perhaps working outside the industry or activity for which their knowledge is being sought. In all of these, there is also tangential knowledge gained while working in a consulting capacity that may not even be related to the primary industry.
The Role of TC Concepts
TC Concepts embodies several of these types. With roots in the advertising and marketing industries, we have never "moved away" from that field. We continue to provide consulting services that are related to these areas while maintaining a position in the industry itself. However, we have also gained a great deal of experience via the activity of consulting in areas that are otherwise remote. Combined, these different, yet complementary areas can be labeled under the heading of business development.