A Unique Domain Name?
The first thing you need to decide is whether or not you will need to have your own unique domain name (i.e., www.yourname.com). And though several things can help you determine the answer, there is, unfortunately, no simple formula. You can begin by thinking ahead to the ways you will be promoting your site.
If all of the promotion for your site is going to be conducted online (via search engines, banner ads and other links), then it's possible you do not need to have your own unique domain name. This is because anyone coming to your site will merely be clicking on a link, usually in the form of a graphic or a title that is completely different (and potentially much shorter) than the actual address (URL) of your site. Even then, however, it may be beneficial to have your own domain.
If you plan on promoting your site through any traditional advertising means (particularly broadcast or display), then a unique domain name is likely to be beneficial. But it's still not definite. One of the main reasons for having your own domain name is to make it easy for others to remember your web address. And one of the problems with domain names these days is that most of the good short names are taken. Not all . . . but most. Therefore, it may be more memorable to be on an extension of someone else's domain (i.e., "www.greatlynx.com/widgets") than to have your own convoluted, albeit unique, domain (such as "www.best-widgets2000.com"). If, on the other hand, your company name is fairly unique, it may still be available.
Domain Name Availability
In a moment, you will see a link that you can use to go and check on the availability of any specific name. Just enter the name you want (without the "www") plus the extension (".com" for a commercial site, ".net" for a network, or ".org" for an organization). Here are a few examples:
- widgets.com
- widgetsonline.net
- thewidgetgroup.org
Use whatever name seems appropriate for your needs. If it's taken, try some variation or change the extension. One word of caution, though: Be careful not to outsmart yourself. While you may not wish to appear blatantly commercial, it is an indisputable fact that the ".com" extension is the most popular, and thus the most memorable. In other words, unless you have a compelling reason to the contrary, you probably want the ".com" address . . . if it's available.
When you're done, you can simply close out the new window that opens, and you'll be back on this page. Check on a domain name's availability here.
Extension Sites
For those who do not need their own unique domain name, we offer what we call extension websites. Extension sites (such as "greatlynx.com/yourname") are perfectly appropriate in certain instances. With several domains to choose from, an extension site may provide the affordable option you're looking for and each comes with complete support. We also handle all technical and uploading services, unless the access option is selected.
Who's Doing What?
In connection, you should try to determine ahead of time what you intend to handle yourself. If you plan on doing everything personally, you will need full access to your site, including FTP for file transfers, Telnet for certain commands, etc. All domain accounts come with these features at no additional charge (for extension sites, you will need to select the appropriate options). If you are not planning to handle any of the production or technical work yourself and do not need to have personal access to the server, then that may be one more argument for going with an extension site as opposed to your own unique domain (provided you haven't ruled this out on other grounds).
This is also probably a pretty good place to mention that we don't typically do routine server backups. They are notoriously unreliable and generally require as much work (or more) in restoring than a complete re-install does. They also tend to become an incentive for laziness, which is never in your best interest. For those who are having TC Concepts handle all of the production work (updates, changes, modifications, etc.), rest assured that we keep a secure backup of your site's files along with records of each email account, so that, in the event of a server catastrophe, we will be able to bring everything back up-to-date quickly. For those who are doing their own updates, changes, etc., we highly encourage them to keep their own secure backups or, at the very least, let us know when changes have been made so that we can download the current files. For anything that is done through a web interface (database, calendar, etc.), we encourage you to download all of the installation and configuration files as well as any files that might change based on your interaction with the server. These will all reside in the root of your domain, so you will have full access to download them at will.