Web-Based Training
Much -- if not most -- of our training activity is for equipping an existing client to perform the routine functions associated with his particular web presence and marketing strategy. In many cases, we will build the initial website, establish it on the server, and perform the bedrock promotional activity -- and then teach the client how to take it from there. Usually this involves HTML and graphics tutorials, FTP and Telnet instruction, database management, and/or a number of other site maintenance and monitoring activities. But it can also include everything from system training and configuration to online marketing.
And, of course, we don't reserve these services strictly to existing clients. All of the training activities we conduct are available to anyone who needs them. So, whether you just want to learn how to swap out your listings, produce and insert graphics, or add new products and services to your online database; or you would like to know more about how to effectively expand, enhance and market a comprehensive Internet presence, TC Concepts can help with a training program that's just right for your needs.
Non-Web Training
TC Concepts also provides individual and group training for non-web marketing activities. This can include areas associated with traditional (print, broadcast, and display media) advertising, as well as sales training, efficiency, desktop publishing and more. Also, through our network of qualified affiliates, we can usually cover just about any technical computer training you may need.
Pep Talks and Seminars
For group settings, Fred Watt, the owner of TC Concepts, is available for speaking engagements covering topics such as advertising, marketing and sales, management, business development, efficiency, and more. These talks are primarily geared toward small business groups or corporate gatherings, but can be tailored for individual settings when necessary. Below is a partial list of subject titles. Each is roughly one hour in length and can be presented individually to suit a particular need, or combined to form the backbone of a seminar or workshop.
Fred's easy-going style and occasional antics will both entertain and enlighten you and your associates as you seek to gain solid advantages in today's hectic (did someone say "insane") business and promotional environments.
- Getting the Most from your Web-Based Marketing
- Efficiency: Saving Time and Energy . . . by Expending It!
- Learning to Love Your Paperwork: Lessons in Documentation
- The Rules of Advertising (and when to break them)
- The "Need" To Incorporate (and other myths)
- Consistency in Advertising: The Politics of "Being There"
- Repetition . . . and Redundancy: How To Force Name Recognition
- Networking for Mutual and Maximum Benefit
- The Other Side of Networking: The Dangers of Loose Affiliation
- How To Compete Without Lowering Your Prices
- Firing Your Best Salesman (and other easy decisions)
- Targeted Marketing: Qualified Prospects vs. Mere Numbers
- Playing The Numbers Game . . . and Winning!
- Beyond Quality: Customer Service in a Greedy World
- When The Customer Isn't Right
- Moving Up: How To Increase Your Advertising Budget Painlessly
- Moving On: Shifting Gears and "Calling it Quits"
- What's in a Name?: Stealing Exposure (and other stories)
- Nice Guys Finish First: The Helpful Consultant
- Silence IS Golden: Listening Pays Off
- The Three Words A Salesmen Must Practice
- Preventing Disaster: A Lesson in Disclaimers
- Referrals -- and How To Get Them
Question and Answer sessions are the norm and group dynamics always play an important role. For more information and scheduling, call 936-443-1969. Or use our Feedback form to tell us about your group and request a consultation.